Building Impact Clarity for Fundraising Growth
Supporting people falling through gaps in a system takes creative problems solving but explaining the impact these solutions have to funders who don't fully understand the system is a whole other challenge.
Cobbled Streets supports foster youth and their families through customized experiences, but their work was often misunderstood. Take a listen to my interview with Bissy Gaudiano and Kiara Galvan, of Cobbled Streets, to learn how our work together helped them define their impact and confidently share it with funders.
00:28 Introductions
1:40 What Cobbled Streets faced fundraising at the 5-year mark
3:30 What’s unique about the organization that made the mission hard to understand, “It’s not obvious. It’s very difficult to understand the need and what these kids are going through.”
7:15 How they previously presented their work
8:52 The biggest impacts from our work together, “We didn’t realize the impact we were having.”
11:39 Sharing a few highlights from our work together on Cobbled Street’s new Impact Story
12:06 Creating a mental map for explaining the context of foster care
15:02 Showcasing the organization’s larger impact for funders
16:30 Defining the organization through the eyes of those they serve, “We didn’t know this before!”
19:14 Using a story to show the depth of the impact + data, “When a bike is more than a bike.”
21:46 How the Impact Story has changed their fundraising, “I feel this shift in energy in the confidence we have in presenting ourselves.”
25:13 How this work has changed how Cobbled Streets sees itself in its community
26:10 Bissy shares the unexpected benefits of this work
27:11: How to learn more about Cobbled Streets
Connect with Cobbled Streets: https://www.cobbledstreets.org/ / / cobbledstreetscolorado / / cobbledstreetscolorado